Wizely

Mobile App | Fintech

Summary

Wizely is a mobile application that helps young adults save towards aspirational purchases. At the time of my joining, the product was about to undergo an experience overhaul based on months of user feedback via beta testing.

+$4M

Monthly Savings

+$10

Average Save Transaction Value

+300%

Growth In Users

Roles

UX Designer

Timeline

3 months

Team

Lead Designer, UX Designer (Me), CEO, Product Manager

Problem

Confusing user journey

The app notified users to save money everyday, which was annoying for most users who preferred to be able to save a larger amount every once in a while

Daily saving was unrealistic and inflexible

The app notified users to save money everyday, which was annoying for most users who preferred to be able to save a larger amount every once in a while

Overwhelming user interface

The app's homepage was flooded with CTAs – 2 primary CTAs, 2 secondary CTAs, and several other smaller buttons.

Solution

Build a simple, intuitive, and seamless experience to help young adults save money and spend it towards their aspirational purchases.

Build a simple, intuitive, and seamless experience to help young adults save money and spend it towards their aspirational purchases.

Design process

Having ground our design direction in feedback from users, we used an iterative approach to define key workflows in the app to test with users. We did 2 rounds of internal feedback and revisions and then took our designs to users and did 2 more rounds of usability testing and revision. The flows shown below are the final results of our iterations.

Having ground our design direction in feedback from users, we used an iterative approach to define key workflows in the app to test with users. In total we completed 2 rounds of internal validation and 2 usability tests with users to come up with the final flows below.

Having ground our design direction in feedback from users, we used an iterative approach to define key workflows in the app to test with users. We did 2 rounds of internal feedback and revisions and then took our designs to users and did 2 more rounds of usability testing and revision. The flows shown below are the final results of our iterations.

Problem

Daily saving was unrealistic and inflexible

The app notified users to save money everyday, which was annoying for most users who preferred to be able to save a larger amount every once in a while

Confusing user journey

The app notified users to save money everyday, which was annoying for most users who preferred to be able to save a larger amount every once in a while

Overwhelming user interface

The app's homepage was flooded with CTAs – 2 primary CTAs, 2 secondary CTAs, and several other smaller buttons.

Final flows & Results

After a few rounds of internal validation and iteration between our founder, product manager and designers, we put together a figma prototype of our core features to test with users.

After a few rounds of internal validation and iteration between our founder, product manager and designers, we put together a figma prototype of our core features to test with users.

Saving funds

Average task completion time

18.4s

vs. 15s for expert user

Average task success rate

100%

Average rating out of 5

Setting up autosave

Average task completion time

47s

vs. 25s for expert user

Average task success rate

87.5%

Average rating out of 5

Adding an item to your Wishlist

Average task completion time

24.5s

vs. 15s for expert user

Average task success rate

100%

Average rating out of 5

Redeeming your savings through our brand partners

Average task completion time

24.5s

vs. 15s for expert user

Average task success rate

100%

Average rating out of 5

Usability testing results

+12.9%

Task success rate improvement

-10.2s

Task completion time reduction

+12.9%

Task success rate improvement

-10.2s

Task completion time reduction

+9.25

Increase in SUS score

Redesign outcomes

+300%

Growth In Users

+$4M

Monthly Savings

+$10

Average Save Transaction Value

+300%

Growth In Users

Interested in a deeper dive? Reach out to find some time for us to chat in more detail :)

sanatswrld@gmail.com

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Interested in a deeper dive? Reach out to find some time for us to chat in more detail :)

sanatswrld@gmail.com

Copy Email

Copied

Interested in a deeper dive? Reach out to find some time for us to chat in more detail :)

sanatswrld@gmail.com

Copy Email

Copied

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