REZONATE
THE PROBLEM
Phone use at concerts is a paradox: fans want to capture the moment, but heavy phone usage disengages the crowd — and the content rarely makes it back to the artists who could actually use it.
THE OPPORTUNITY
How might we channel concert phone usage into a shared experience that benefits artists, organizers and the crowd itself?
MY ROLE
Co-Founder + Founding Designer
PROJECT TYPE
0 to 1 Product Design
DISCIPLINES
User interviews, Concept testing, Strategy, Visual & Interaction design, Project management
PLATFORMS
Web & iOS Mobile App
IMPACT
300+
Beta users
6 min
Avg session length
1.5k+
Content shared
1.5k+
Content shared
75
Events hosted
250+
Artist content downloads
"I love seeing everyones POVs and the exposure is definitely good for artists/event planners. I also like being able to find music – sometimes Shazam doesn't work at the event so its nice to have Rezonate." - User
DESIGN PROCESS — DISCOVERY
We wanted to learn about fans and artists relationship with phone use at concerts so we conducted 5 user interviews for each type of stakeholder.
FANS: KEY INSIGHTS
they love being able to relive moments through videos
they want to feel seen by their favorite artists
they want to support their favorite artists
ARTISTS: KEY INSIGHTS
they want access to content so that they can keep up with social media demands
they want to know who their biggest fans are
they want their audience to be engaged with their performance
DESIGN PROCESS — CONCEPT TESTING
I ran concept testing sessions with 5 fan and 5 artist users to validate their interest in being able to view & receive event content from the crowd
TESTING RESULTS
We used a Likert scale from 1-5 and asked both user types two questions. First, how likely they are to recommend to a fellow artist/fan (1 - not likely at all and 5 - extremely likely) and second, how frequently they would use Rezonate (1 - never and 5 - for every event).
4.2/5
How frequently would you use rezonate as a fan?
4.1/5
How likely are you to recommend to a fellow fan?
5.0/5
How frequently would you use rezonate as an artist?
4.0/5
How likely are you to recommend to a fellow artist?
FINAL DESIGNS
Through several iteration cycles driven by user feedback and quantitative product signals we arrived at the experience shown below. Feel free to reach out for a deeper dive into the iteration process.
IMPACT
300+
Beta users
6 min
Avg session length
1.5k+
Content shared
1.5k+
Content shared
75
Events hosted
250+
Artist content downloads
"I love seeing everyones POVs and the exposure is definitely good for artists/event planners. I also like being able to find music – sometimes Shazam doesn't work at the event so its nice to have Rezonate." - User