REZONATE
THE PROBLEM
Phone use at concerts is a paradox: fans want to capture the moment, but heavy phone usage disengages the crowd — and the content rarely makes it back to the artists who could actually use it.
THE OPPORTUNITY
How might we channel concert phone usage into a shared experience that benefits artists, organizers and the crowd itself?
MY ROLE
Co-Founder + Founding Designer
PROJECT TYPE
0 to 1 Product Design
DISCIPLINES
User interviews, Concept testing, Strategy, Visual & Interaction design, Project management
PLATFORMS
Web & iOS Mobile App
IMPACT
300+
Beta users
6 min
Avg session length
1.5k+
Content shared
1.5k+
Content shared
75
Events hosted
250+
Artist content downloads
"I love seeing everyones POVs and the exposure is definitely good for artists/event planners. I also like being able to find music – sometimes Shazam doesn't work at the event so its nice to have Rezonate." - User
DESIGN PROCESS — DISCOVERY
We wanted to learn about fans and artists relationship with phone use at concerts so we conducted 5 user interviews for each type of stakeholder.
KEY INSIGHTS
Things we learnt about fans — they love being able to relive moments through videos; they want to feel seen by their favorite artists; they want to support their favorite artists.
Things we learnt about artists — they want access to content so that they can keep up with social media demands; they want to know who their biggest fans are; they want their audience to be engaged with their performance.
DESIGN PROCESS — CONCEPT TESTING
We tested an early concept of our idea that focussed on streamlining the process for artists to collect content from fans online.
TESTING RESULTS
We used a Likert scale from 1-5 and asked both user types two questions. First, how likely they are to recommend to a fellow artist/fan (1 being not likely at all and 5 being extremely likely) and second, how frequently they would use Rezonate (1 being never and 5 being for every event).
4.2/5
How frequently would you use rezonate as a fan?
4.1/5
How likely are you to recommend to a fellow fan?
5.0/5
How frequently would you use rezonate as an artist?
4.0/5
How likely are you to recommend to a fellow artist?
FINAL DESIGNS
Through several iteration cycles driven by user feedback and quantitative product signals we arrived at the experience shown below. Feel free to reach out for a deeper dive into the iteration process.
